Cultural Analyst | Media Scholar | Creative Strategist
I'm a multi-linguisT
Scholarship | Marketing | Hollywood
Packaged as a cultural analyst, inside I'm a writer, tastemaker, and PhD. With an elite blend of advertising, academics, and media production, I bisect the feminine experience across the lifecycle.
I do this at a time when women’s voices (and bank accounts) have earned equal volume, while their bodies are still being policed and marketed.
Put simply: My work examines how identity, health, culture gets shaped through our pocketbots.
About
Clear History
For over twenty years, I worked inside the media machines that shape culture.
I got my start in Hollywood, creating reality TV. My production expertise carried me into global advertising where I produced campaigns for automotive titans like Cadillac, Chevrolet, and Ford.
Somewhere between broadcast shoots and social strategy, I noticed a critical shift. Media systems were fundamentally altering identity, aspiration, and emotional life—particularly for women. This target was moving fast. To capture it, I stepped away from traditional media production to pursue a PhD.
Now, as a media scholar and cultural analyst, I study the tethered life: the invisible, psychological attachment between humans and their mobile devices. My research examines how wellness and cultural expectations are mediated through screens across the feminine experience, from Gen Z girlhood to Gen X womanhood.
I've lived on both sides of the screen. My perspective is unique because I've:
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Birthed narratives by nurturing creative concepts into broadcast.
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Nursed communication across mediums from inception to completion.
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Grown research by studying how women internalize content.
My work sits at the intersection of scholarship, branding, media production, and cultural analysis. I specialize in the human side of data: why we scroll, what we absorb, and how our phones function like emotional architecture.
Services
System Preferences
Through creative strategy and proprietary scholarly frameworks, I help organizations better understand evolving audience behavior, emotional culture, digital wellness. My unique background brings clarity to the blurred boundary between people and their devices. There’s a reason why digital analytics aren’t helping brands scale or drive sales.
My work is relevant for brands, media organizations, women’s health initiatives, and institutions trying to better understand how people — particularly women — experience identity, aspiration, and wellbeing through their media environments.
Mostly, I specialize in the human side of all this: why we scroll, what we absorb, who we are reflecting our screens, and what it means to live in a world where our phones increasingly function like emotional architecture.
1
Deep Insight
& Analysis
The HATS Assessment
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A proprietary scholarly methodology to evaluate demographic resonance.
Screen Culture Audit
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Deep-dive diagnostic into how your target audience interacts with your digital footprint.
Emo Audience Segmentation
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Moving past flat age brackets to map the emotional profiles of Gen Z, Millennial, and Gen X women.
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Ecosystem &
Brand Strategy
Brand Media Strategy
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Aligning your messaging with the complex political and cultural realities of women’s health and wellness.
Digital Ecosystem Development
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Building the architecture for high-engagement podcasts, web series, social content pipelines, and site builds.
3
Production &
Development
Creative Partner Assessment
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Vetting agencies, production houses, and creative teams to ensure cultural alignment.
Execution Chaperone
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Overseeing media production from inception to launch, ensuring scholarly insights are never lost in creative translation.
Portfolio
Airplane Mode
I'm a true hyphenate. Equal parts writer, producer, and researcher.
For 20 years, I made everything from TV to TikTok. Today, I'm a Doctoral and Teaching Fellow and at the University of North Carolina at Chapel Hill.
Here's a bird's eye view of my greatest hits from my favorite mediums.
